The Ultimate Name In Luxury And Affordability
Menu
The Ultimate Name In Luxury And Affordability
Craig began his career in sales at a young age, leaving school early to begin working full-time. He started in the retail electronics industry, where he quickly advanced into management thanks to his natural sales ability and strong customer service skills. He later spent a decade as a sales agent for a Dutch carpet manufacturer, supplying directly to distributors across the UK. This role allowed him to build valuable industry relationships and further develop his expertise in client management and product distribution. Drawing on this experience, Craig founded My Pool Direct, where his dedication, professionalism, and customer-focused approach have been key to the company’s growth and success. Today, Craig remains hands-on in the business, ensuring both private and trade customers receive the highest level of service and support.
Karen joined My Pool Direct in 2019 as a blog writer, bringing a passion for clear communication and engaging content. Her creativity and dedication quickly led to a full-time role within the team. Since then, she has become a vital part of the business, managing supplier relationships, supporting logistics, and ensuring accurate product information. Karen also plays a key role in maintaining and developing the company website, using her SEO expertise to boost online visibility and drive organic traffic. She works closely with both retail customers and B2B clients, guiding them through the sales process and providing excellent aftercare. Her strong communication skills and product knowledge make her a trusted point of contact for clients at every stage. Additionally, Karen supports marketing efforts through content creation, social media, and promotional campaigns—helping to maintain brand consistency across all channels. Her versatility and commitment to customer service make her an invaluable member of the My Pool Direct team.
Tracy previously ran her own successful beauty business, which she later sold to focus on raising her family. Drawing on her strong background in customer service, branding, and business management, she has become an invaluable member of the My Pool Direct team. Tracy oversees the majority of our social media activity, bringing creativity, consistency, and a keen eye for engaging content. She plays a key role in strengthening our online presence, interacting with customers, and showcasing the quality and personality of our brand. Her enthusiasm and attention to detail make her an essential part of the team.
Renata plays a vital role at My Pool Direct as our dedicated Logistics Specialist, ensuring that every product reaches our customers efficiently, safely, and on time. With a keen eye for detail and excellent organisational skills, she manages the entire delivery process — from coordinating transport schedules to handling customer communications and tracking shipments. Her ability to navigate complex logistics with ease ensures smooth operations across the board, even for larger items like pools and enclosures that require specialist handling. Renata’s proactive approach and commitment to customer satisfaction make her an invaluable part of the team, helping to keep everything running like clockwork behind the scenes.
Balbinder is part of the web development team at My Pool Direct, With a track record of several years, he has been providing invaluable support to My Pool Direct for their web-related needs. His unwavering commitment to delivering prompt assistance for all web development endeavors exemplifies his dedication to client satisfaction
Simon runs his own highly successful transport company in the UK, and he and his experienced team exclusively manage all UK distribution for My Pool Direct’s swimming pools. With a strong focus on reliability and precision, they ensure every delivery is handled safely, efficiently, and on schedule. All vehicles in Simon’s fleet are equipped with hi-ab crane lifts, allowing them to tackle even the most challenging access points with ease. His professionalism and commitment to seamless logistics make him an indispensable partner in providing our customers with a smooth and stress-free delivery experience.
